Strategic Management of the Competitiveness of the Enterprise of Electrical Installation Services

The article is devoted to the study of conceptual apparatus enterprise's competitiveness, generalization theoretical and methodological foundations management competitiveness economic entity, as well development practical recommendations for formation an effective system strategic enterprise electrical installation services. Based on compiled list meaningful characteristics concept "enterprise competitiveness", a definition this category proposed, which should form basis creation (EMP). situation services market in Kropyvnytskyi Kirovohrad region was studied. competitive advantages, that are characteristic most successful companies studied at present time highlighted factors their success determined. Algorithms evaluating EMP its will allow timely detection early overcoming shortcomings production financial activities enterprise; prevent threat bankruptcy strengthen company's position market. It has been proven prerequisite functioning conditions intense competition establishment competitiveness. For use, main elements were defined characterized: object, subject, subject management, type, subsystems, principles functions implemented it, mechanism. Special attention paid be based, they serve detailing structure, functions, subsystems stages system.